Blog
Notes from a real store
What we learn running caruselbooks.ro on Magento and Hyvä: what we measured, what we changed, and what it did.
5 November 2026 · 5 min read
Your ROAS Counts Money You Never Kept: VAT, Shipping and Sales That Never Happened
Many shops report the full order total to their ad platforms, VAT and shipping included, and never take back the orders that are refused or returned. The ROAS you set budgets by looks better than the business behind it.
5 November 2026 · 4 min read
Hyvä Loads Three Product Images Eagerly: On a Phone, Two of Them Slow Down Your LCP
How the catalog page of caruselbooks.ro went from 88 to the 90s in Lighthouse on mobile, with one preload tag and one number changed in a layout file.
5 November 2026 · 5 min read
Swim Against the Tide: Why No Slider on the Home Page
Almost every online shop opens with a slider. When we built the caruselbooks.ro home page, we left it out and gave the page one cover instead, the way a magazine does.
5 November 2026 · 4 min read
Why We Turned Page Builder Off
On caruselbooks.ro editors fill in fields and the layout is written once, in PHP templates. What we gained, what it costs, and when Page Builder is still the right tool.
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