Magento stores built on Hyvä
A store that is truly yours
We build Magento stores around your brand, your processes and your budget. You own the design and the code, and you decide what you pay for, with no fee on each order.
Why we build stores
We built what we couldn't buy
Over the years we built online stores for several companies we worked for, and we kept hitting the same wall: the extension that almost fits.
When our publishing house needed proper author pages, we asked one of the best-known Magento extension vendors for a module. What came back was a brand module in disguise. Vendors build for the widest market, and a publisher's catalogue is too particular for them to invest in.
So we wrote our own many-to-many module. (Yes, that one. The Holy Grail. The module that breaks through Magento's unbreakable EAV structure, and yet nothing is broken.) Then the next one, and the one after that. Our store grew module by module, each one tested on real orders and improved because we rely on it every day in production.
Other shops face the same gap: requirements that are theirs alone, and no one who takes the time to understand them. That is the work we want to do. Listen first, then build what fits your store.
Daniel Eberhat, founder
The choice
Hosted platform vs. a store of your own
Both can run a good shop; the difference is who decides, and who pays for what.
What you pay each month
Hosted platformA platform plan, usually rising with your tier
Built by usHosting, updates and support you choose; no platform feeFees on each order
Hosted platformOften a transaction fee, unless you use their payment serviceBuilt by usNone from the platform; your payment provider's usual rate onlyDesign and code
Hosted platformLimited to what the theme and platform allow; the code stays with themBuilt by usDesigned for your brand; the source code is yoursExtensions
Hosted platformPaid apps from their store, often billed monthlyBuilt by usFrom any provider, or built for youChanging agency or host
Hosted platformYou can export your data, not the store itselfBuilt by usTake the whole store to any agency or host, any timeWhere it runs
Hosted platformOn the platform's serversBuilt by usBare metal, VPS or shared hosting, chosen to fit your budget
01
Yours, down to the code
Your store looks like your brand and belongs to you, not to a platform.
- Designed for your brand, not an adapted generic theme
- Your typography and your brand book colours, combined as you choose
- Your code: change agency, host or developer whenever you want
- Any extension provider, any host: bare metal, VPS or shared
Already done: our own store runs on a theme we built from scratch on Hyvä.
Your colours
02
No fee on growth
When you sell more, your costs follow your choices, not a platform's price list.
- No monthly platform fee and no subscription
- No fee per order and no share of your sales
- You choose hosting, management, updates and new development
- Every cost is one you can see, compare and change
Already done: Magento Open Source has no licence fee, so on our own store the platform takes nothing from any order.
One order of €100
- Platform fee on the order
- €0.00
- Share of your sales
- €0.00
- Monthly platform plan
- €0.00
- Hosting, updates, development
- Your choice
Your payment provider's usual rate still applies, as on any store.
03
Fast, found and measured
A store that loads quickly, is easy for search engines to read, and reports the revenue you actually earn.
- Every page type tuned for speed, on mobile and desktop
- Faster landing pages help Google Ads Quality Score, which can lower cost per click
- Technical SEO: clean URLs, canonical tags, structured data, sitemaps, fast mobile pages
- True ROAS: revenue sent to ad platforms without VAT and shipping
- Returns taken back out of Google Analytics 4
Google Lighthouse, desktop
Product page, our case study
- Performance
- Accessibility
- Best Practices
- SEO
Layout shift 0Largest Contentful Paint 0.8 s
Mobile performance
- Catalogue91
- Product page85
- Home84
Measured on caruselbooks.ro on 4 November 2026, with all tracking scripts active. Results on your store also depend on hosting and third-party scripts.
04
Runs itself
Routine back-office work happens automatically, so your team spends its time on the shop, not on data entry.
- Fewer manual steps, fewer errors, lower running costs
- Connects to your ERP, WMS, CRM, invoicing and marketing tools
- Marketplace orders handled end to end: set up once, then left to run
Already done: on our own store, an order placed on Trendyol goes from import to payment without anyone clicking anything.
0 clicks
A Trendyol order, from order to payment
- 1Order placed on Trendyol
- 2Imported into the store
- 3Invoiced in SmartBillInvoice also uploaded to Trendyol
- 4Sent to the warehouseWith its shipping label
- 5Tracked to delivery
- 6Paid into the bankBy Trendyol
Every detail in its place
Call us obsessed.
We'll take it.
We process every image so it stays sharp at every size it is shown, align text and graphics to the pixel, and put each element exactly where it belongs. No detail is too small to check.
Our philosophy
Rigid flexibility
Make haste slowly
We are careful where it matters, so your store stays quick to change later.
Flexible where your store is different
Settings instead of hard-coded rules, extension points instead of copies, and the look of your own theme.
Rigid where it protects your store
No core files overridden, an uninstall path for every module, tests before release, and nothing sent without consent.
The process
Four steps, no surprises
- 01
Talk
You tell us what the store needs. We ask until we understand it, and tell you if we are not the right fit.
- 02
Offer
A written scope, a price and a schedule. Nothing starts until you agree to them.
- 03
Build
First on a copy of your store, with progress you can check. Then on the live store, with a rollback plan.
- 04
Hand over
Documentation, the source code and a walkthrough. What we build for you is yours.
Ready on time, never finished
Your store goes live on the date we agree. After that, it keeps getting better: we measure, improve and adapt it as your business grows, at the pace you choose. Our own modules work the same way: every release in their changelogs came from using them in production.
Let's talk about your store
Tell us what your shop needs, and we'll reply with questions, not a sales pitch.