Slova blogNotes from a real Magento store: performance, Hyvä, search, tracking and the modules we build.https://slova.tech/Your ROAS Counts Money You Never Kept: VAT, Shipping and Sales That Never Happenedhttps://slova.tech/blog/true-roas/https://slova.tech/blog/true-roas/Many shops report the full order total to their ad platforms, VAT and shipping included, and never take back the orders that are refused or returned. The ROAS you set budgets by looks better than the business behind it.Thu, 05 Nov 2026 18:00:00 GMTDaniel EberhatHyvä Loads Three Product Images Eagerly: On a Phone, Two of Them Slow Down Your LCPhttps://slova.tech/blog/hyva-eager-images-lcp/https://slova.tech/blog/hyva-eager-images-lcp/How the catalog page of caruselbooks.ro went from 88 to the 90s in Lighthouse on mobile, with one preload tag and one number changed in a layout file.Thu, 05 Nov 2026 00:00:00 GMTDaniel EberhatSwim Against the Tide: Why No Slider on the Home Pagehttps://slova.tech/blog/no-slider-on-the-home-page/https://slova.tech/blog/no-slider-on-the-home-page/Almost every online shop opens with a slider. When we built the caruselbooks.ro home page, we left it out and gave the page one cover instead, the way a magazine does.Thu, 05 Nov 2026 00:00:00 GMTDaniel EberhatWhy We Turned Page Builder Offhttps://slova.tech/blog/why-we-turned-page-builder-off/https://slova.tech/blog/why-we-turned-page-builder-off/On caruselbooks.ro editors fill in fields and the layout is written once, in PHP templates. What we gained, what it costs, and when Page Builder is still the right tool.Thu, 05 Nov 2026 00:00:00 GMTDaniel Eberhat